Why "Edify"?

I chose "Edify" as my brand name because God has been challenging me to use my gifts of communication for the edification of others. To edify means to build up, and as Christian communicators and writers it is important to make sure that our communication builds up the church and the world.

Monday, December 30, 2013

Re-Branded

I have been blogging since the time when blogging was still a fairly new phenomena. When I started blogging I was a fundamentalist "Christian" (although I did not have a relationship with God) living in Australia and I blogged a lot about rules and regulations that I subjected myself to to make myself acceptable in God's sight (thankfully, it doesn't work that way). Fast forward to now and I'm a somewhat progressive (but not completely) Christian who does have a relationship with God who doesn't claim any particular denomination, I go to my church because it is amazing. All this to say that blogging has been a major part of my adult life and it has been a great journey.

This blog is the next part in my journey. About a year ago, I re-branded my blog to my name, "Katy-Anne Wilson" wanting to make a name for myself in the world of Christian blogging and publishing. It was what I thought all the other successful Christian bloggers were doing, and I wanted to be successful more than anything. It's taken me all this time to realize that it isn't about to me, it's much bigger than me. I shouldn't be trying to promote myself, I should be trying to promote Christ. I think of John the Baptist whose purpose was to make a name for Jesus rather than make a name for himself. I'd still like people to enjoy my blog and my other work and pass it along, but I'd like them to do it because it edified them rather than because it was something that I wrote.

I chose to re-brand under the name "Edify" because as someone who writes and tries to professionally communicate, God has been revealing to me that the whole entire point of writing and communication is that for the words to be a gift for others, the words will build them other, not tear them down. I would still like to make a career out of what I believe God has called me to do, but it is my secondary purpose. My primary purpose is to provide edifying content for and to the body of Christ. I also want to provide edifying content for seekers of Jesus and to portray who Jesus is to the best of my ability.

Some of the topics I write about are going to be controversial, just because of the nature of the topic. However, my goal is to edify, not to create controversy. So I will no longer provide content just for it's controversial factor, trying to get people interested in my work through my opinions on controversial matters. If the content doesn't edify, it doesn't belong here. For example, I will write about pacifism and how it has lead me on an amazing spiritual journey, but I shall leave the arguments about Duck Dynasty and Chick-Fil-A etc, to other writers. Rather than point fingers at those who I might believe to be wrong, I'm going to focus on providing content that will unite rather than divide.

I hope and pray that the content on this site will edify you, that it will challenge you, that it will unite you with other believers.

No comments:

Post a Comment